Your Success, Our Services
What is Content Marketing?
Content marketing is considered to be the cornerstone of any digital marketing strategy. Everyone has a story to tell. Creating clever and engaging content can help you tell yours in a unique and inspiring way.
Content comes in many forms. Some of the most popular types of content that are used in marketing include blog posts, videos, photos, podcasts, infographics, and web content.
Content creation is the process of stimulating your audience’s Attention, Interest, Desire, and Action (AIDA) and creating written or visual content that will appeal to your target customer.
Why is content marketing important?
Creating helpful and interesting content that answers your customers’ questions and needs is a great way to engage target customers, create trust, and can lead to sales.
Benefits your wider marketing strategy
Creating content in line with your marketing strategy is key. For example, uploading regular, quality blog posts to your website has multiple benefits. Optimised content will improve your SEO ranking, as well as providing your audience with helpful, branded information, which can lead them to use your products or services.
Strengthens your brand identity
Creating unique content is a great way to showcase your brand’s values and story. Whether it’s the tone of voice used in the text across your website, or the colours and style of your social media graphics, quality content can communicate your message to a potential customer in seconds.
Content Creation Services
We offer the following content creation services:
Blog Writing
Posting regular content on your website that is relevant, authoritative, and useful to your target audience is a key part of ranking well on search engines (SEO).
We provide blog writing services that will help to increase your online visibility for relevant customer searches.
Video Production
Video is an extremely popular and effective form of content marketing. According to YouTube, people watch over a billion hours of content on this platform every single day! If you’d like to tell your brand’s story through the power of video, speak to us about our bespoke production service.
Website Copy
Your website should make it as easy as possible for both your customers and search engines like Google to understand. This all starts with great web content.
We can optimise your existing web copy for you, or produce all the copy for a new website from scratch.
Photography
It is said that a picture paints a thousand words. Using unique imagery in your marketing is a great way to bring your brand to life. We offer photography packages that are perfect for social media and websites.
Social Media Graphics
Need some custom-made graphics to stand out on social media? We can design a suite of graphics that are on-brand for you to use.
Marketing & Content Concepts
Do you need inspiration or fresh ideas? Our creative team can work with you to identify ideas that will help you stand out from your competition.
Our team have many years of experience in creating content that is easily read and understood by its audience and primed for conversion.
Our designers can create stunning creative visuals with photography, videos and custom graphics suited to your brand and target audience.
We can provide an end-to-end review of all of your internal and external creative assets to ensure brand consistency.