Case Study

Genesis Innovations

A funding advisory business whose website hadn’t kept pace with the work it was actually doing.

Genesis Innovations helps growing businesses win government grants, private investment and R&D tax credits. Its founder, Arun Luther, came to us with a five-year-old site that no longer said much about any of that. It ran on a template you’d recognise from a hundred other small business sites, the copy was thin, and a few interface elements had broken outright without anyone noticing.

What we found

A generic template
Stock imagery and a rotating slider that told visitors nothing about grants, investment or tax credits.
Broken interface elements
Icon fonts had failed to load on the homepage, leaving stray arrows and mute symbols sitting over the page copy.
No real introduction to the founder
Arun’s track record sat in a wall of text, with no photo and no clear line to what Genesis Innovations does today.
An unfinished contact page
Bare form fields and a footer still crediting “Designed by Elegant Themes” – a clear sign it was never really finished.

What we built

Homepage copy that explains the pitch
Why growth needs funding, what funders actually look for, and where Genesis Innovations fits in, in plain English.
A founder bio worth reading
Arun’s background rewritten around the businesses he’s actually helped fund and sell, with a proper photo instead of none.
Three case studies rebuilt from real outcomes
Grants and investment secured, exits achieved, rewritten to read like results rather than a list of past clients.
A contact page that actually helps
Phone numbers, email, address and opening hours laid out so a visitor can act on them in seconds.
A proper brand mark
The existing Genesis Innovations logo integrated cleanly, with a matching favicon, instead of a default WordPress icon.
A lightweight, static build
Five fast-loading pages with no plugins or database to maintain, ready to move to permanent hosting.

Before & after

Same business, same founder. A very different first impression.

Homepage
Before
Genesis Innovations homepage before the rebuild
After
Genesis Innovations homepage after the rebuild
About & founder bio
Before
Genesis Innovations team page before the rebuild
After
Genesis Innovations founder bio after the rebuild
Contact page
Before
Genesis Innovations contact page before the rebuild
After
Genesis Innovations contact page after the rebuild

My old website was tired and behind the times — it didn’t reflect how much my business had evolved over the years. ClickFuel took the time to properly understand what I do and what I was trying to achieve, then built a site that actually fits where Genesis Innovations is today. I’m delighted with the result, and I wouldn’t hesitate to recommend them.

Arun Luther, Founder and Director of Genesis Innovations
Arun Luther
Founder & Director, Genesis Innovations
Genesis Innovations

The rebuilt site is staged and ready for review before it moves to permanent hosting. If your own site is still doing the job it was built for five years ago, get in touch and we’ll tell you honestly whether it’s worth fixing or replacing.

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