Your Success, Our Services
What Is PPC?
PPC stands for pay-per-click advertising. It covers an ever-increasing range of digital advertising platforms and options. It is common to them all that you only pay when someone clicks on your advert.
When managed well, PPC can be a highly cost-effective way to promote your products or services to your chosen audience.
By far the most popular type of PPC advertising is Google Ads. If you conduct any search on Google, you’ll see different types of results appear. Those listed as sponsored or with a little ‘Ad’ symbol next to them are all paid PPC results, and you’ll notice that these appear at the top of the page.
What this means is that you can effectively pay to appear at the top of Google results for searches that are relevant to your business.
This can have a huge impact on traffic to your website almost instantly – especially if you’re not currently ranking well for organic (non-paid) results because your SEO needs improvement
How does PPC work?
Search engine PPC works on an auction basis, where you bid to appear for certain keywords. The cost to ‘win’ the auction depends on a number of factors, including how competitive the keyword is, the relevance of your ads to a particular keyword and your bidding strategy.
As well as advertising on search engines like Google, you can also buy pay-per-click advertising on social media platforms such as Facebook.
Sometimes referred to as ‘paid social’ or ‘social PPC’ these are the adverts you see in a variety of different formats when using social media.
As users are not necessarily searching for products or services on these platforms, ads are shown based on the targeting settings and strategy that you set.
The success of your ads will then depend on a number of different factors, including ad relevance, quality and engagement level, and your budget.
Why use an agency to manage your PPC?
The advertising platforms behind Google and Microsoft are highly sophisticated and allow for an almost endless combination of variables to be managed.
While all now offer simplified versions of these platforms for beginners, to truly access the power of PPC advertising, it is almost always beneficial to make use of the advanced features.
Mastering PPC platforms takes time, knowledge, and experience. ClickFuel can help you successfully navigate the complexity and make your ad spend achieve more.
Our team of PPC specialists can set up your campaign, design and create your assets to meet your goals.
We'll make sure that your website is ready to track and receive conversions.
Once your campaign is deployed, our team will closely monitor the results and intervene appropriately.
This means testing and learning from various targeting strategies and implementing changes to optimise your campaign
Measuring the success of your campaigns will meet some pre-determined KPI's.
We'll regularly monitor and report on your campaigns and make recommendations for you to consider.