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What is social media?
Social media is a popular term used to describe apps where users can share content, interact with one another and network.
Some of the most popular social platforms include Facebook, WhatsApp, Instagram, X, TikTok, LinkedIn, Pinterest, and Snapchat.
Why do you need social media?
Social media plays a huge part in many people’s lives and with 57.6 million active social media users in the UK alone, it is an essential channel in any marketing strategy.
It is a great way to reach your target customers.
How does social media marketing work?
Organic content
Organic content or ‘on-page content’ refers to free content that is posted on your business page or profile. This content will be visible to anyone who visits your business page, and it will usually appear in the feeds of people who follow your page or any hashtags you use.
Paid advertising
Paid adverts are also known as Pay-Per-Click (PPC) adverts. This is where you can pay for your content to be shown to a wider audience on your chosen platforms. You can define who you would like to see the adverts based on age, gender, location, and interests.
Make it work for you.
We can help you harness the power of social media and drive cost-effective enquiries and sales for your business.
You don't need to post on social media every day, but be consistent, and this will help the platform algorithm to score your content higher and therefore show it to more people.
Equally, avoid over-posting as this can be a turn off for many social media users.
What do you want your post to achive? Write a clear message that speaks to your target customer. Remember to include a strong call to action – do you want people to visit your website? Call you? Download an app? or sign a petition?
Just be clear and don't make your audience work too hard.
Brands that have a compelling or unique selling point (USP) and post unique content will stand out from competitors and are more likely to be memorable.
There are many ways to make your posts interesting, but the trick is to make it interesting to the many and not just the few.