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SEO- search engine optimisation

What Is SEO?

SEO stands for search engine optimisation and is all about appearing as high up the results as possible on search engines like Google.

Unlike PPC, which focuses on getting paid advert spots right at the top of the page, SEO is all about reaching the top of the organic, non-paid results.

Why is this important? Getting those top results can make an impact on the number of visitors to your website, and save money on advertising.

If you aren’t on the 1st page of a search engine, you’re basically invisible.

With such a lot at stake, it is unsurprising that SEO can be extremely competitive.

So how do you get to the top of the search results?

Well, SEO involves a lot more than designing a great website (although this is also important!).

Regular search engine algorithm updates, competitor activity and changes to customer queries mean that SEO is a constantly evolving process.

Plus, there are over 200 major factors determining how web pages are ranked in any given search – that’s quite the list to keep on top of.

All of this means it is almost always advantageous for companies to hire an SEO agency to manage their search engine visibility – and that’s where ClickFuel can help!

We have extensive SEO experience across multiple sectors.

This knowledge and experience, combined with leading software tools, helps us deliver the best results possible for our clients.

Making sure your website is set up to ‘speak’ to search engines in a way that makes it as attractive to them as possible.

On page technical SEO requires skill and expertise to ensure your website is optimally visible for search engines

Google’s EEAT criteria (Experience, Expertise, Authoritativeness, Trustworthiness) is one of the major ranking methods for scoring a website. Good quality content is also important for your customers.

Maximising the number of websites that link back to your website (known as a backlink). Search engines determine that you have content worth linking to and, therefore, worthy of ranking higher in search results.

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